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      مدیریت فناوری اطلاعات و ارتباطات (IT Management)
کتاب اصول مدیریت وب سایت منتشر شد. نویسنده: فرنود حسنی - دوشنبه ٢ اردیبهشت ۱۳۸٧

مولف: مهندس فرنود حسنی
ناشر: انتشارات انیستیتو ایز ایران
تیراژ: ۲۰۰۰ نسخه
قیمت ۴۵۰۰ تومان
تعداد صفحه: ۳۷۰

در این کتاب می خوانیم:

  • وب سایت،تعریف ها،مفاهیم و کارکردها
  • مدیریت و برنامه ریزی راهبردی سایت
  • انتخاب نام دامنه و میزبان
  • مدیریت فنی و محتوایی وب سایت
  • مدیریت طراحی ساختاری و گرافیکی وب سایت
  • مدیریت خدمات ، امکانات و ابزارها
  • مدیریت امنیت وب سایت
  • مدیریت زمان و بودجه در پروژه راه اندازی
  • مدیریت اجرایی وب سایت
  • مدیریت بهینه سازی و تکنیک های افزایش ترافیک سایت
  • مدیریت تبلیغات سایت
  • داده کاوی آماری سایت و مدیریت کاربران
  • پورتال ها

علاقه مندان برای تهیه این کتاب می توانند با واحد فروش انیستیتو ایزایران به شماره تلفن ۲۲۲۵۴۰۷۸ تماس حاصل فرمایند.

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Best practice in web design نویسنده: فرنود حسنی - پنجشنبه ٢٩ فروردین ۱۳۸٧

Irrespective of whether you are intending to use a flat "brochureware" website or an interactive e-commerce site, the overall look and feel will play an important role in its usability.

It is important that visitors to the site can quickly and easily access the required information. The design should present the content in an intuitive manner, making effective use of colour, layout and site organisation.

There are also legal issues to consider in the design of the website. You have to ensure that you comply with the Disability Discrimination Act (DDA).

This guide provides advice on the principles of good web design, taking into account the requirements of the DDA. If you decide to use a third party to design and develop your website, this guide can help inform your discussion with them.


Planning your site

It is essential from the outset that you clearly identify what the purpose of your site is. Typical reasons why businesses develop websites include:

  • building brand awareness
  • saving money
  • selling products
  • providing improved customer support

Remember that what you want the website to accomplish and what your visitors require from the site may differ. You may be concerned about the visual aspects of the site, while your visitors probably care more about how quickly they can find information.

Content and audience

Establish the type of content you will need to support the objectives of the site and how this should be presented. Look for examples on the Internet that will enable you to present the content in the most appropriate way.

Ensure that you know the audience you are trying to reach. Try and understand what they will want when they come to your site, how you can initially attract them, what will encourage them to return, and what type of computer and connection speed they are likely to have.

From 1 January 2007 all companies in the UK must clearly state the company registration number, place of registration, registered office address and, if the company is being wound up, that fact, on all of their websites. A common place to put this information is in the "About us" or "Legal info" page of the site - it does not have to appear on every page.

Planning techniques

It is a good idea to create a diagram that shows the structure and logic behind the content, presentation and navigation you propose to use.

A popular technique for mapping out a website is known as wireframing. This allows you to create a skeleton of the site that describes the basic elements you intend to include. The wireframe is made up of labelled boxes that illustrate the overall navigation and the blocks of content that each web page will contain.

The wireframe can be drawn using packages such as Word, PowerPoint or Illustrator. Wireframes are very easy to change, so the initial design can be shown to customers or friends who are representative of your intended audience. Their comments can then be quickly incorporated to arrive at an agreed design.


Technical website design considerations

There are several technical issues to consider when designing your website.

Browser issues

You will have to design web pages that can be displayed by many different browsers. Common browsers include Microsoft Internet Explorer, Mozilla Firefox, Netscape Navigator and Opera.

You should test your web pages in as many browsers and different opearting systems as possible during the development process to ensure that they will display properly. You should also aim to ensure that your web pages work in previous versions of the browsers, as some of your audience may not have updated their software.

Screen resolutions

The most common resolutions, expressed in pixels, are 640 x 480, 800 x 600 and 1024 x 768. If you opt to design your website based upon the higher resolution, then you need to be aware that some screens with lower resolutions may not display all of the content. You cannot control the screen resolution of the monitors used to view your website.

Download speeds

Not all Internet users have high speed access, so connection speed should also influence your web page design.

Too many images will slow down the speed at which the web page loads. Generally, pages should load within ten seconds. If your pages download slowly, your users will probably move on to another site.

Try and keep file and image sizes to a minimum - generally the total size of a web page should be no more than 40-60 KB (kilobytes).

Technology

Some web technology will prevent users and search engines from viewing your site, this includes:

  • HTML frames
  • Javascript
  • text in images not seen by search engines or screen readers
  • Flash
  • AJAX

Accessibility issues

The Disability Discrimination Act (DDA) makes it illegal for a website provider to discriminate against a disabled person by refusing to provide a service that is generally available, providing a service of a lower standard, or failing to comply with a duty to make reasonable adjustments.

Accessibility guidance

The World Wide Web Consortium (W3C) has produced a number of accepted guidelines, which are divided into three priorities:

  • priority 1 - websites must comply otherwise some users will find it impossible to access the site
  • priority 2 - websites should comply, otherwise some users will find it difficult to access the site
  • priority 3 - websites may comply, otherwise some users will find it somewhat difficult to access the site

Reasonable adjustment

The DDA requires a business to make "reasonable adjustments." The website developer must:

  • change a practice, policy or procedure that makes it impossible or unreasonably difficult for disabled people to use the service
  • provide an auxiliary aid or service if it would enable (or make it easier) for disabled people to use the service

Making websites accessible

There are many adjustments you can make to your website to make it easier for disabled people to use. For example, your web designer can attach a text description to every image. This means that blind users, who rely on a browser that reads out the contents of the web page, can hear an explanation of what the image is for. You can read about accessible design on the Web Accessibility Initiative website.

Checking if your site is accessible

If you have not already uploaded your code, you can check your website's accessibility using free HTML validation services on the Design Group website.


Designing the site

When designing your website, plan a theme and structure that will hold all the pages together. You should convey an image of good basic operational functionality, neatness, and a professional appearance.

Visual aspects

Create a common theme of colours, fonts, graphics and page layouts. Remember that this can be achieved without the need for spectacular graphics - simplicity and elegance can be more effective.

Consistency

Plan to create a unified look for the various sections and pages of your site, so that the users are aware that they are moving around within a single site as they move from page to page.

Create smooth transitions from one page to another by having consistent elements on each page and repeating colours and fonts, for example:

  • placing navigational elements in the same position on each page
  • having a consistent background texture to each page
  • using fonts and colours consistently throughout the site

All of this will help to reinforce the identity of the site.

White space

Don't be afraid to use white space or blank areas in your web-page design. Good use of white space can help define areas of your page and can be used to structure and separate content.

A lack of white space can give the impression that the page has too much content and can confuse the user.

Branding

The brand and image of your business should be reinforced by your website. Consistent use of your company logo throughout the site will help in this, and should be viewed as an element of your overall marketing strategy.


Designing for the user

The key to designing a successful website is understanding the needs of your audience and reflecting these in your design.

User interaction

Consider how the user may want to interact with the web page, perhaps by selecting products or services that you offer or moving around the site using hyperlinks. Use linked text and short descriptions, and organise links into related topic groups.

If the page contains large amounts of text, keep paragraphs short to aid in online reading. Ensure that the text is legible by providing enough contrast between the background and foreground colours.

Ranking the information

Rank the information you want to display in terms of how important it is. Position the most important in the middle of the page, next important across the top, with the least important or static information in the left margin.

Hierarchy of information

Don't make users navigate through too many layers of the site to find the information they want.

Provide prominent navigation aids so the user can quickly find the information they need. A standard navigation bar that is in the same place on every page enables the user to move quickly through the site.

Exploit hypertext

Use hypertext to provide links that will enable the user to move easily around the site. They should also be able to return easily to the higher sections of the site.

A hypertext table of contents allows the user to pick the exact topic that they want to view.

Amount of content

Consider how much content should be contained on a web page. Avoid putting too much information on a page, as this may make it more difficult for the user to locate the information they need. Use links as a method of dividing content between pages.


Web typography

Designing for the web restricts your font choices. If you specify a font that a user does not have, their browser will substitute a default font, changing the look of the page.

Choice of fonts

The web page will look clearer if you choose fewer fonts and type sizes.

Decide on a font for each different level of topic importance. For example you should have a different font for page headings, section headings and body text. Effective use of different fonts for different levels of importance will guide the user through the content more efficiently.

Choose different size fonts of the same type throughout the site. Consistency will help you to develop a strong visual identity for your site.

Availability of fonts

The user's browser and operating system determine how a font will be displayed, so you can't be absolutely sure how your page will look. In addition, if the font is not available, then the user's system will default to a standard font.

Remember to use commonly available fonts and test your web pages on multiple platforms to see what effect these have on the overall appearance.

Ensure the page is legible

The size and face of the type used on the page determines the legibility of the text. Remember that it's harder to read on screen than from a paper copy, so keep fonts big enough to be comfortably read online.

To make things easier for the user you can add more white space around the blocks of text and between lines, both of which will help with clarity.

Make sure that you have enough contrast between your text colour and the background colour. Dark backgrounds frequently make the text difficult to read, so opt where possible for darker text on a lighter background.


Site navigation

Develop a simple and consistent navigation scheme. Links should be presented clearly and the words or images that the user clicks on must be clear, concise and relevant to the information they are leading to.

Navigation buttons

Always ensure that the navigation buttons are placed in the same place on all of the pages on the site.

You should remember that every graphic you add to your website for navigational purposes increases the download time for the user. So keep your navigation buttons simple and reuse the same ones throughout your site.

It is now commonplace to have the company logo as a link back to the home page.

Finding information

The key to the success of your website will be largely based upon how easy it is for users to find the information that they require. You should consider including a site map and a search facility to help in the location of information.

Once a user is browsing the site, you should use hypertext to provide contextual linking to related ideas or content. Try to anticipate what information users are likely to want next, but at the same time leave them free to make their own navigational choices.

If it's a large website consider the use of a breadcrumb trail to show users where they are within the website.

The "three click rule"

Bear in mind the "three click rule" which means that users starting at your home page should be able to get to the information they require in three mouse clicks. While this is not always achievable, by taking it into account at the site design stage you are more likely to get close to it.


Related guides on businesslink.gov.uk

Use our interactive tool to investigate what kind of website is best for your business

Planning for e-commerce

Develop an e-marketing plan

Generate business from your e-marketing plan

Options for connecting to the Internet

Related web sites you might find useful

Read about the impartial IT advice available from the Invest NI e-Solutions Centre on the Invest NI website
http://www.investni.com/index/grow/technology_and_process_development/ebusiness/e-solutionscentre.htm

Read guidelines on how to make web content accessible to people with disabilities at the World Wide Web Consortium website
http://www.w3.org/TR/WCAG/

Find out about the Disability Discrimination Act at the Office of Public Sector Information website
http://www.legislation.hmso.gov.uk/acts/acts1995/1995050.htm

Find out how to develop a website specification at the Web Style Guide website
http://www.webstyleguide.com/process/specify.html

Compare broadband services from UK Internet Service Providers at the Broadband Checker website
http://www.broadbandchecker.co.uk/

See an online web-design course at the International Webmasters Association website
http://www.hwg.org/services/classes/webdesigncourse.html

View the code of conduct at the UK Web Design Association website
http://www.ukwda.org/conduct.asp

Use the website planning tool on the National B2B Centre website (registration required)
http://www.nb2bc.co.uk/home/


You can find this guide on http://www.businesslink.gov.uk by navigating to:
Home > IT & e-commerce > Develop a website > Best practice in web design

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مطالب اخیر ما چطور کار می‌کنیم؟ راهنمای پرداخت قبض جریمه و سایر قبوض کاش همه مثل شیر کار کنیم شکل گیری مفهوم جدیدی از اسپانسری ورزشی در حمایت بانک سامان از والیبال ملی موردکاوی راهبردهای بانک سامان در عرصه مسئولیت‌های اجتماعی نقش کارکنان بانک در تحقق و رشد EPS روند آینده رقابت و تقسیم بازار در نظام بانکی ایران بانکداری در شبکه های اجتماعی استاندارد بین‌المللی20071 ISO/IEC چالش‌های سودآوری و رشد در سازمان‌های قائم به ذات
کلمات کلیدی وبلاگ بانکداری الکترونیکی (٢٠) مدیریت فناوری اطلاعات (۱٤) ایران (٧) مدیریت (٦) بانک (٦) برند (٥) برندسازی (٥) شبکه اجتماعی (٤) امنیت اطلاعات (٤) تجارت الکترونیکی (٤) اینترنت (٤) معرفی کتاب (٤) بازاریابی (٤) تبلیغات (۳) بانک سامان (۳) مدیریت ارتباط با مشتریان (۳) آموزش فناوری اطلاعات (۳) باشگاه مشتریان (٢) والیبال (٢) مسئولیت اجتماعی (٢) آینده نگری (٢) روابط عمومی (٢) نوروز (٢) مدیریت استراتژیک (٢) وب سایت (٢) استخدام (٢) اپل (٢) فناوری اطلاعات (٢) سازمان (٢) اقتصاد (٢) نمایشگاه (٢) هویت بصری برند (٢) ویوان نیوز (٢) re-branding (۱) نرم افزار خبرنامه الکترونیکی (۱) زنجیره تامین (۱) پرسپولیس (۱) پروژه (۱) فناوری (۱) گوگل (۱) بیمه (۱) آزادی (۱) ایرنسل (۱) انسان (۱) سود (۱) گردشگری الکترونیک (۱) رسانه های دیجیتال (۱) میهن (۱) پیام نوروزی (۱) دانمارک (۱) شبکه (۱) موتورهای جستجو (۱) زبان فارسی (۱) کسب وکار (۱) قبض (۱) brand (۱) قبض جریمه (۱) مسئولیت پذیری (۱) آینده پژوهی (۱) تخفیف (۱) سخت افزار (۱) ارسال ایمیل گروهی (۱) داده کاوی (۱) سهام (۱) هوش تجاری (۱) بانکداری (۱) استراتژی (۱) موبایل (۱) الکامپ (۱) پرداخت قبض (۱) استیو جابز (۱) eps (۱) جابز (۱) نشان تجاری (۱) بازاریابی ایمیلی (۱) بانک آینده (۱) ویوان فیس (۱) vivanface (۱) سمپلینگ (۱) حقوق فناوری اطلاعات (۱) شهرت نام تجاری (۱)
دوستان من Iran Brand News Iran Market News اخبار IT اخبار اقتصادی ایران آذر آموزش ارتباطات و مدیریت رسانه ارزش افزوده استخدام و کاریابی آگهی رایگان آموزش تجارت الکترونيک آموزش زبان انگلیسی آموزش مديريت فناوري اطلاعات ايران آي تي ايران جديد ايران مهر ايزو 9000 آينده نگر برندسازی (Branding) به انديش پایگاه جامع اطلاع رسانی مدیران پندهای مدیریت و فناوری اطلاعات تولید ناب جدیدترین اخبار فناوری اطلاعات چهارراه تبليغات خاطرات يک مدير دانشجويان IT تهران جنوب دانشجويان IT شيراز دانشجويان IT صنعتي شريف دانشجويان IT قزوين دانشجويان IT مشهد دانشجويان ايراني هلند دانشجويان فناوری اطلاعات بيرجند دکتر بزرگمهر دنياي مجازي راه حلی برای آینده راهنمای خرید کالا و خدمات روزنامه فناوران اطلاعات روزنوشت رویدادهای مدیریت و فناوری اطلاعات زرتشت زمان بی کرانه، ايران جاودانه سامانه آموزش الکترونیکی رهنما سايت و موتورهاي جستجو سورس کد سينا ديلي شرکت فناوری اطلاعات سامان شوش سيتي صنایع ۸۴ علمي و پژوهشي فرهنگ سازمانی فرهنگ لغات مدیریت و فناوری اطلاعات فرهنگ، مدیریت، و کسب و کار در ایران فناوري اطلاعات فناوری اطلاعات گرگان فناوری اطلاعات و ارتباطات فورم دانشجويان IT مشهد قوانين تجارت، کسب و کار و سرمايه گذاري كاردانان کارگاه های مدیریت و فناوری اطلاعات کامپيوتر و فناوري اطلاعات کايزن کتاب های مديريت و فناوري اطلاعات کتابهای مدیریت و فناوری اطلاعات کتب رایگان کامپیوتری کمیته علمی مدیریت دولتی کنفرانس بانکداری الکترونیکی گـــــــروه آمـــوزش ابتدایــــی گروه مديريت پارس درگاه گروه مدیریت فناوری اطلاعات گشت و گذار در اینترنت لحظه ها را با تو بودن 2 لیست قیمت ماني ثابت ماهنامه عصر فناوري اطلاعات متدولوژی شش سیگما محصولات و خدمات فناوری اطلاعات مدرسه هوشمند ایرانی مدل های موفقیت در مدیریت مديران برتر مديرستان مديريت بازرگاني مديريت تحول مديريت حلقه مفقوده مديريت دانش مديريت دانش سازماني مديريت صنايع و بهره وري مديريت کيفيت مديريت منابع انساني مديريت نوين مدیران ایران مدیریت بانکداری الکترونیکی مدیریت برتر مدیریت تجارت الکترونیک مدیریت تحول مدیریت دانش مدیریت روابط عمومی الکترونیکی مدیریت زنجيره تأمين مدیریت نگهداری و تعمیرات برپایه تجارت مدیریت نوین مرکز مشاوره مديريت مشاغل مدیریت و فناوری اطلاعات مطالب جالب پيرامون مديريت مقالات انجمن علمی مدیریت بازرگانی مقاله های علمی درباره مدیریت و اموزش مهندس عماد هنرپرور مهندسي صنايع مهندسي صنايع و مقالات دروس آن مهندسی صنايع تهران جنوب مهندسی صنایع مهندسی صنایع نشتی از افکار روزانه نگاهی بر تجارت اينترنتی نوین بانک هنر هشتم هوش مصنوعي وب سايت شخصي فرنود حسني وب نوشته های...از شهرستان دشتی وبلاگ اميد جهانشاهی وبلاگ شخصی فرنود حسنی وبلاگ فرزاد حسنی وبلاگ کارکنان بانک صادرات وبلاگ گروهی کتابداران ایران ویوان نیوز(اخبار برند) اخبار برند برند نرم افزار تولید خبرنامه الکترونیکی نرم افزار تولید خبرنامه الکترونیکی نرم افزار ارسال ایمیل گروهی نرم افزار تولید خبرنامه الکترونیکی، ایمیل مارکتینگ و ارسال ایمیل گروهی پرداخت قبض جریمه پرداخت قبض پرتال زیگور طراح قالب